Tips for Successful Pay Per Click Ad results
Someone enters a keyword into the search engine. And in a split-second they decide to click on YOUR ad- or not.
What was it that compelled them to make that decision?
Here are 8 tips on making your (PPC) ad successful:
1. Split-test every ad you write and track conversions. Always write at least two ads for every ad group… right from the start. One ad will out perform the other. Continue by split testing the winning ad with a new one. Always be split-testing, tweaking and fine-tuning your ads.
2. Your ad needs to be relevant to the keyword they searched for. Make sure your ad groups are arranged according to relevance and write specific ads for each ad group. Sometimes I wait until a campaign has made a few sales before worrying about this, but relevancy is key to long term successful campaigns.
3. The headline of your ad is the main attention-getter. This is a good place to use use dynamically inserted keywords so that your ad title matches up with what the searcher was looking for. Before you decide to use dynamic titles, be sure that your ad group is specific so that the ad copy matches the dynamic title that appears.
4. Look at the competition, but think of how you could add a twist to the existing headlines. For example, if you search “tattoo” you’ll find tons of uninspired headlines like “Tattoo Library” and “Pictures Of Tattoos”. Instead, be creative and get their attention: “Stop Ugly Tattoos”
5. Find the keywords in your campaign with the highest number of clicks or impressions and use those as headlines or include them in your ad text. Keywords you include in your ad text are automatically in bold type if a user has entered the keywords as part of their query. This will draw attention to your ad.
6. Use numbers & characters in the ad text to stand out. Use quotations, question marks, dollar signs and percentages. You can even use one line of ad text for short testimonials that are enclosed by quotation marks. It gives LIFE to the words.
7. Include the benefits & features of the product or service within the ad text. This is always a safe bet. The searcher is looking for a solution. Does your ad assure them you have one?
8. Be sure the ad has a clear and motivating call to action that tells them why to click on YOUR ad …and not the others. This is the part of the ad that makes them want to click it and see what you have to offer.
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