Doing as little as possible for the money
“The least I could do
One way to think about running a successful business is to figure out what the least you can do is, and do that. That’s actually what they spent most of my time at business school teaching me.
No sense putting more on that pizza, sending more staff to that event, answering the phone in fewer rings… what’s the point? No sense being kind, looking people in the eye, being open or welcoming or grateful. Doing the least acceptable amount is the way to maximize short term profit.
Of course, there’s a different strategy, a crazy alternative that seems to work: do the most you can do instead of the least.
Radically overdeliver.
Turns out that this is a cheap and effective marketing technique.”
And to misquote Raj Patel
The answer to Greed is not Thrift – its Generosity.
Plus I left a space at the top of the page for adsense – curious as to what ads would run there, against that headline.
Check back frequently – some doozies
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