First it was (and there will always be a place for) THE WORD – copy writing, the sales letter. The long page, the short page. The above the fold hard hitting message, the long page with 4,000 social proof endorsements.
Then there was audio – while you read, or looked at bullet points an audio played.
Then came video. The little video player, the fancy video player, and the cheap production with a laptop webcam, to full production shoots.
Now comes the avatar video where your spokesperson walks onto the page – Strut is a good example on the iMambo programs.
Strut example - let it fully load to see the avatar (the guy talking)
And then there was…
Still video. It seems video hasnt peaked yet.Nor likely to in a while
Video is still the best way to get your message across the divide. The divide between the webpage and the mind of the customer
Some samples on this page, from the first John Reese and Frank Kern ‘sort of video’,
to one of his more lush shoots.
to an iPhone Vid with Frank Kern
By the way Frank Kern is promoting his Video Black box here which is probably the best seminar on how to structure Video marketing, from the expert himself -