The Future Internet – Discussion
SO now we are hearing it from all directions – standard status quo advertising is not making it on the Internet – companies, websites with millions of users, thousands of hits daily are procuring minimal income (Youtube,Twitter,Facebook,Blogger- O – and note this website – donations taken here), and as money abhors a vacuum, the players are getting desperate.
What do you think?
“The talk ” is toll booths on the internet. You log on -paying first your Service Provider(SP) so you can reach a designated Internet portal, or your chosen portal for perhaps an extra fee, if not supported by your SP – and there you are. You can go wherever that portal allows you – but to go further you need to pay. Maybe on an itunes/iphone level – 99c here 99c there, maybe .01c a search etc, but they want us to pay. “They” want their money back. Well it was never their money – what ‘they’ want what ‘they’ abhor is thousands , millions of consumers roaming freely and never reaching for their wallets, its like a pride of lions watching herd and herds and herds of zebra, and unable to bring down a single one.
Boys and girls, ladies and gentlemen, what do you think?
I think, perhaps, we are in the golden age of internet , and never mind global warming, after us – the deluge, or drought actually. Restricted access internet. Pay as you go. No longer a wild freedom, but a carefully calculated travel guide scripted by coca cola and google and P&G and Microsoft and Sprint and AT&T and Viacom and Cisco and MCI etc etc.
more reading? – click here or part 3 here
Crazy?
Possible?
Comments?
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are you serious – whos saying this where?
I saw something on Youtube about pay as you go fears. I dont thin kthey can – and if ‘they’ try it wont be long before ‘we’ go around them. There too much history of free
Well ok – I dont think you are right – but lets see where this goes – this discussion
Please note Chris Anderson today
-This is the law of gravity online,” says Anderson. “Everything that becomes digital will become free. There will be a free version, either you will be competing with free or giving it away for free and selling something else. If it is not zero today, it will be zero tomorrow.”
page 2
1. The best model is a mix of free and paid
2. You can’t charge for an exclusive that will be repeated elsewhere,
3. Don’t charge for the most popular content on your site,
4. Content behind a pay wall should appeal to niches, the narrower the niche the better
This is somewhat counterintuitive because it means media sites that want to charge for content should charge for their niche stuff instead of their most popular content. But that is exactly the right way to look at it if you want to maximize your advertising revenues. Let the popular content be paid for by advertising, and the niche, exclusive content can be sold to fewer peopel at a higher price. Anderson, whose last book was the Long Tail, predicts in media: “The head of the curve will be free and the tail of the curve will be paid.”
Ah – toll booth!! – that was the AOL model – didnt work – remember Compuserve anyone?. They may want the money out of the internet surfers pockets – but not like that. A little more creative. I agree with above – if its digital – it becomes free