Comments on: The Future Internet – Discussion http://www.martingover.com/501/the-future-internet-discussion/ internet marketing-success-ideas and -twitter Tue, 31 Jan 2012 07:13:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: simonhttp://www.martingover.com/501/the-future-internet-discussion/comment-page-1/#comment-23 simon Mon, 15 Jun 2009 21:57:42 +0000 http://www.martingover.com/?p=501#comment-23 Ah - toll booth!! - that was the AOL model - didnt work - remember Compuserve anyone?. They may want the money out of the internet surfers pockets - but not like that. A little more creative. I agree with above - if its digital - it becomes free Ah – toll booth!! – that was the AOL model – didnt work – remember Compuserve anyone?. They may want the money out of the internet surfers pockets – but not like that. A little more creative. I agree with above – if its digital – it becomes free

]]> By: harveyhttp://www.martingover.com/501/the-future-internet-discussion/comment-page-1/#comment-22 harvey Mon, 15 Jun 2009 16:58:03 +0000 http://www.martingover.com/?p=501#comment-22 page 2 1. The best model is a mix of free and paid 2. You can’t charge for an exclusive that will be repeated elsewhere, 3. Don’t charge for the most popular content on your site, 4. Content behind a pay wall should appeal to niches, the narrower the niche the betterThis is somewhat counterintuitive because it means media sites that want to charge for content should charge for their niche stuff instead of their most popular content. But that is exactly the right way to look at it if you want to maximize your advertising revenues. Let the popular content be paid for by advertising, and the niche, exclusive content can be sold to fewer peopel at a higher price. Anderson, whose last book was the Long Tail, predicts in media: “The head of the curve will be free and the tail of the curve will be paid.” page 2
1. The best model is a mix of free and paid
2. You can’t charge for an exclusive that will be repeated elsewhere,
3. Don’t charge for the most popular content on your site,
4. Content behind a pay wall should appeal to niches, the narrower the niche the better

This is somewhat counterintuitive because it means media sites that want to charge for content should charge for their niche stuff instead of their most popular content. But that is exactly the right way to look at it if you want to maximize your advertising revenues. Let the popular content be paid for by advertising, and the niche, exclusive content can be sold to fewer peopel at a higher price. Anderson, whose last book was the Long Tail, predicts in media: “The head of the curve will be free and the tail of the curve will be paid.”

]]> By: harveyhttp://www.martingover.com/501/the-future-internet-discussion/comment-page-1/#comment-21 harvey Mon, 15 Jun 2009 16:53:46 +0000 http://www.martingover.com/?p=501#comment-21 Please note Chris Anderson today-This is the law of gravity online,” says Anderson. “Everything that becomes digital will become free. There will be a free version, either you will be competing with free or giving it away for free and selling something else. If it is not zero today, it will be zero tomorrow.” Please note Chris Anderson today

-This is the law of gravity online,” says Anderson. “Everything that becomes digital will become free. There will be a free version, either you will be competing with free or giving it away for free and selling something else. If it is not zero today, it will be zero tomorrow.”

]]> By: harveyhttp://www.martingover.com/501/the-future-internet-discussion/comment-page-1/#comment-18 harvey Mon, 15 Jun 2009 02:39:56 +0000 http://www.martingover.com/?p=501#comment-18 Well ok - I dont think you are right - but lets see where this goes - this discussion Well ok – I dont think you are right – but lets see where this goes – this discussion

]]> By: darienhttp://www.martingover.com/501/the-future-internet-discussion/comment-page-1/#comment-17 darien Mon, 15 Jun 2009 00:50:41 +0000 http://www.martingover.com/?p=501#comment-17 I saw something on Youtube about pay as you go fears. I dont thin kthey can - and if 'they' try it wont be long before 'we' go around them. There too much history of free I saw something on Youtube about pay as you go fears. I dont thin kthey can – and if ‘they’ try it wont be long before ‘we’ go around them. There too much history of free

]]> By: johnhttp://www.martingover.com/501/the-future-internet-discussion/comment-page-1/#comment-16 john Mon, 15 Jun 2009 00:49:13 +0000 http://www.martingover.com/?p=501#comment-16 are you serious - whos saying this where? are you serious – whos saying this where?

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