Six techniques that are used, we can use, you can use, they can use, to influence another to make a decision. (A decision such as a buying decision, for instance, as a example, to pick one thing)

1) Reciprocity – we feel obligated to return favors. Thus The Frank Kern idea of ‘stacking the cool”, moving the free line. Give away ‘cool’ value things for free, and the givee will fell (mostly) obligated

2)Liking – we have a tendency to say yes to people we like. Again, the direct marketers portray ‘the likable character’. The story of rags to riches, the humble hero etc. Make your character likable when selling. Or perhaps ACTUALLY make yourself and your life, open and likable and things move in your favor.

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