Someone enters a keyword into the search engine. And in a split-second they decide to click on YOUR ad- or not.
What was it that compelled them to make that decision?
Here are 8 tips on making your (PPC) ad successful:
Key Words that you need to be clear on like:
The Internet: a place for you to make money.
You: all that is required to start a business on the Internet. Your own business – (Starting humming ‘money for nothing’) whether your young or old, broke or wealthy, connected or disconnected, lucky or unlucky clued in or clueless. You want to have a business, with little or no money involved in the start up – then use this multi trillion dollar playground- slash – money center- slash- free for all,where you can claim a stake as easily as Donald Trump or Bill Gates.
Self education and applied consistent effort: required to be successful anywhere.
Mass Marketing: doesn’t work on the internet.
There have been comments made ( a lot of comments – and hey some weren’t nice) that I was using a bad/unfair analogy.
The Frank Kern’s etc of this world it is said : -
1) don’t sell real products ie autos to use my example
2) they (the Internet marketers, the ‘gurus’) have such huge profit margins on their “virtual” products that they can afford the free giveaways and endless pre-launch hoopla etc
When e-commerce became a ‘word’ the big players, the marketing world treated (as we all do) the new media was treated like an old media.
But as is always the case. The new, is never like the old. And to approach it you need a different mind set. Whether its Radio to TV or World War One to World War Two or horse buggies to automobiles – its always- different.
Who understands this – Frank Kern, John Reese etc.(i will use just their names – but I include all the great gurus of the interent) Who doesn’t understand this – everyone else in the ‘offline’ world.
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