What was it that compelled them to make that decision?

Here are 8 tips on making your (PPC) ad successful:

1. Split-test every ad you write and track conversions. Always write at least two ads for every ad group… right from the start. One ad will out perform the other. Continue by split testing the winning ad with a new one. Always be split-testing, tweaking and fine-tuning your ads.

2. Your ad needs to be relevant to the keyword they searched for. Make sure your ad groups are arranged according to relevance and write specific ads for each ad group. Sometimes I wait until a campaign has made a few sales before worrying about this, but relevancy is key to long term successful campaigns.

3. The headline of your ad is the main attention-getter. This is a good place to use use dynamically inserted keywords so that your ad title matches up with what the searcher was looking for. Before you decide to use dynamic titles, be sure that your ad group is specific so that the ad copy matches the dynamic title that appears.

4. Look at the competition, but think of how you could add a twist to the existing headlines. For example, if you search “tattoo” you’ll find tons of uninspired headlines like “Tattoo Library” and “Pictures Of Tattoos”. Instead, be creative and get their attention: “Stop Ugly Tattoos”

5. Find the keywords in your campaign with the highest number of clicks or impressions and use those as headlines or include them in your ad text. Keywords you include in your ad text are automatically in bold type if a user has entered the keywords as part of their query. This will draw attention to your ad.

6. Use numbers & characters in the ad text to stand out. Use quotations, question marks, dollar signs and percentages. You can even use one line of ad text for short testimonials that are enclosed by quotation marks. It gives LIFE to the words.

7. Include the benefits & features of the product or service within the ad text. This is always a safe bet. The searcher is looking for a solution. Does your ad assure them you have one?

8. Be sure the ad has a clear and motivating call to action that tells them why to click on YOUR ad …and not the others. This is the part of the ad that makes them want to click it and see what you have to offer.

Internet:

a place for you to make money.

You:

all that is required to start a business on the Internet. 

Your own business – (Starting humming ‘money for nothing’) whether your young or old, broke or wealthy, connected or disconnected, lucky or unlucky clued in or clueless. You want to have a business, with little or no money involved in the start up – then use this multi trillion dollar playground- slash – money center- slash- free for all,where you can claim a stake as easily as Donald Trump or Bill Gates.

Self education and applied consistent effort:

required to be successful anywhere.

Mass Marketing:

doesn’t work on the internet.

There is no center – no main mall, no place you can guarantee eyeballs.So “they” don’t have an advantage. The one who works the hardest (and the smartest) has the advantage, Its (almost) a level playing field

Direct (response) Marketing:

invented for the internet (see Frank Kern videos)

The internet is the best place to sell Directly (almost) one to one to a buyer. (you are the seller). Unlike late night TV pitches – you can have a response to your ‘pitch’. Your prospect/buyer/victim – can use, and will use email, Twitter, YouTube, Facebook or no response to tell you if you are making progress.

A (targeted) list of email names:

Gold. Wealth.Security. Your financial security. Worth working for and at. If you have a job what do they pay you for all that work – after the work. Nothing. A list is your money in the bank. Your capital that pays dividends forever.

Not a purchase list or a scoopred lkst or a random spam list. A list you have built up, or sdomeone else who will ‘lend; you their list has built up, where everyone on the list has put up their hand (digitally as it were) when they were asked – do you like X, and if I had it would you buy it?

(see opt-in page, Squeeze page, list building, niche markets)

A Random List of email names:

nothing. Zero

Profitable internet Business:

one that makes money. (duh) So if you have an ‘idea’ or a ’cause’ or a ‘brainstorm’ you think the world is waiting for – and it is met with silence, and no money. Its not a business idea you want to pursue ( see crazy). Next.

Dont hang onto hobbies and call them a business. Hang onto a business and have unlimited hobbies.

Good Internet Business model:

a web page or site that makes you money.

Great Business model:

a web page or pages or web site or sites that makes you increasing amounts of money without you doing anything further.

Income:

desired. If self produced. (NB Being paid is not a good thing, long term – no control, no future (see depression)

Residual Income:

Success! An income you own , that comes in even when you apply no further effort (think beaches)

Internet Guru:

someone who makes a lot of money on the internet with above type of businesses, and will make money from you and some point.. The question is, the only quesion is, will you benefit as well. Sometimes yes, sometimes no.How do you find out. As John Reese says. Test. Test. Test

Failure:

Required. Not as a destination, as an action. You think that internet software will make you rich – go ahead try. It doesn’t. Learn and move on. Dont be afraid to Test.Test.Test. (see John Reese)

Applied effort:

required. Not an option. No matter what ‘they’ say – all business is work to get it going.

What the Internet allows is an ongoing business, a residual income business, a low start up business cost, a failure rate that doesn’t kill you, a place you can fail (safely) and if you work and follow a proven model (and there are many), or work and fail and work and fail, until you create your own business model – guaranteed success( whatever that means to you)

Scarcity:

Off-line economic thinking. Its about control and command. Although of course there is no true infinity in our material world,nevertheless the concept of ‘thinking’ scarcity limits you, as it is intended. (The Wall Streets bankers , please note , are never thinking scarcity – after all there’s always more bailouts when you need them)

Abundance:

A thinking model that works on the internet. There’s always more people to get on your list, there always another affiliate program if this one doesn’t work, there’s always another opportunity on the next page, and there’s always more people than you can ever reach.

Think abundance. Always. In giving, in earning, and always in relationship.

There have been comments made ( a lot of comments – and hey some weren’t nice) that I was  using a bad/unfair analogy.

The Frank Kern’s etc of this world it is said : -

1) don’t sell real products ie  autos to use my example

2) they (the Internet marketers, the ‘gurus’) have such huge profit margins on their “virtual” products that they can afford the free giveaways and endless pre-launch hoopla etc

3) they have a one time launch they focus on – not a day to day business (like real marketing strategists)

Ok – fine

First of all I don’t know, have never met, never talked to the Frank Kern or John Reese’s of this world, I have just observed what they do, so this could all be out to lunch (launch?) anyway.

But IMHO -

Lets stick with my analogy – the Frank Kerns etc of this world selling cars (lets say) on the Internet.

And why I like to muse of this topic its because I do have experience with large brand companies trying to market on the Internet and doing really dumb things and then giving up.

The Internet is a new medium not like the old media. You need new thinking, and that’s what these Internet ‘guru’s have. Sure its Direct Marketing.But its Direct Marketing that has to work within a dialogue between the end user (usually the victim in most marketing strategies – stack em and sell em anyway you can) and the seller.

And  I think Ford and Exxon etc spend a lot more – make that A LOT MORE money than the’gurus’ spend on marketing. Did I say A LOT MORE?

Back to the comments

1)First of all why would they have to sell a hard product from the Internet. All they would have to sell is ‘access’ to a hard product. A downloaded form, a membership access, that a dealer can check. The Automobile manufacturers already have a delivery system – the dealership network.They dont need a delivery system – what they need is people coming through the dealers doors.

All that has to be sold is access. A membership that could be activated at the dealership after the customer has activated themselves at the landing page or whatever and applied for credit (perhaps). For instance – pay $25,000 you get this code that allows you to visit any (lets say) Ford dealership and get this car free.

The first 200 get an X upgrade.

Profitability. On a say $15,000 car there is little profit. But a) why would they sell a $15,000 car when they are experts at the upsell, and b) there would tons  of room for a back end.

Cars can be upgraded, accessories can be added and upgraded, there’s trade ins for the new models, lease options, monthly payment options  on and on – and soon the cars themselves with all their CPUs for the luxuries will have upgradeable software. You want the standard Deluxe or Ultimate software package Mr Smith?

But how about  Premier check in service for all those who…? How about free ebooks on maintenance of that model for all those who…?How about free ebook on highway travel guide for all those

who…? How about Premier Hotel/Motel upgrades for all those who….?

Everyone wants a customer, that’s what the advertising business is all about – when  the ‘gurus’ produce customers the potential for cross promotion, cross product marketing is limitless. And every extra manufacturer of a product would pay.

The challenge is never the type of product or the particular brand in this market driven consumer society – the challenge is to get the consumer to buy. And that’s what the ‘gurus can do IMHO

The problem is the comments are generated by old school thinking.

The ‘ gurus’ are thinking new tech, new ideas, new delivery mechanisms, new profit margin creation.

The thing is they are thinking. All the time. About how to take advantage and maximise this every changing Interent thing

The major brands are not.

IMHO

Well – Because they dont know how to use it.

When e-commerce became a ‘word’ the big players, the marketing world treated (as we all do) the new media was treated like an old media.

But as is always the case. The new, is never like the old. And to approach it you need a different mind set. Whether its Radio to TV or World War One to World War Two or horse buggies to automobiles – its always- different.

Who understands this – Frank Kern, John Reese etc.(i will use just their names – but I include all the great gurus of the interent) Who doesn’t understand this – everyone else in the ‘offline’ world.

As Frank Kern says -the Internet is a dialogue, and can give you true feedback on what your end user wants. Really wants.

You say -” Huh -thats ok for a cheap e-book, or some DVD on marketing (to the Internet). I mean all these guys are doing is marketing internet to the Internet – how hard is that.?”

“I mean Chevy doesn’t use the internet.”

Really?

Chevy put up a website to allow the consumers to create all their own ads – the Chevy Tahoe was slammed, the website pulled it down. But too late the fake ads were all over Youtube, and didnt go away.Check a few here

The problem – Chevy didnt want to, wasnt interested in – and still doesnt  LISTEN.

Advertisers, Manufacturers want to SELL, not LISTEN

Are advertisers ready for the TRUTH see video?

Some maybe.

See dove commercial

You say – “Yea but Kern and Reese and those guys – they cant sell cars man – they sell digital crap – easy stuff, they dont sell coats and hats and cars and bottles. Real products.”

I agree – but they could – if the incentive was there.

Think this through

Lets say Ford made an offer to them. Help us sell vehicles.

Well first of all Ford would have to allow a dialogue. First of all they would have to be open to letting their buyers have input.

Lets say Ford agreed.

Frank et al. – would ask us, the market -’ so what kind of vehicle would you want , what sort of price range etc?’.

They would create a dialogue. Forums, back and forth.

They would create a dialogue and a buzz, and they would make sure it was heard all over the internet.

Can you imagine the buzz? Hey these guys are talking about this car and man its got…

Can you imagine?

Then Ford would have to agree to build a car to the markets (not Fords, not Frank’s, not Obama’s) but the markets needs.

Then they would start the pre-launch. And well we all know how that goes,

Then as Frank says – the would “stack the cool” – really stack the cool.

Lets pause to imagine that…

Wow.

An then one day, a Tuesday maybe, at say 6 am Pacific, 9 am Eastern – the site would go live and – how many cars do you think they could sell? (how many server farms would crash?)

You say – “No way – because nobody could pay a lump sum – its not a DVD course, its a car $15 – 20,ooo.How would they get the car, who would deliver it – how -”

Sssh

That would have been part of the dialogue, that would have been dicussed, that would have been settled, pre launch. That would all have been taken care of.

Thats why you have dialogue with your maketplace, to figure the deal out.

So again how many cars do you think thee could sell?

How many?

The question is – could Ford make enough cars?

The reason the big guys arent on the Internet, isnt because they dont want to – its because they don’t want to learn.

Yet

When it comes to consulting and/or selling one’s expertise there will always be those that believe every piece of knowledge or discovery is already known by others. And these same people believe that information can easily be found on the Internet — so they believe they have no need to invest in consulting, buying a training course, etc.

There is A LOT of extremely valuable business and marketing information that is not ‘publicly’ known. New discoveries are made everyday. Anyone that ever thinks they know it all in ANY market or area of expertise is an IDIOT. We should ALL constantly strive to learn more about our respective interests and industries.

As far as “secrets” are concerned, this is a different story. The word “secrets” has, and probably always will be, one of the most powerful words in the history of copywriting. And this is the reason that this word is often used to describe valuable information and is a popular choice to use in book and course titles. i.e. my own Traffic Secrets 2.0 product.

But even if every piece of knowledge and information was being freely discussed on the Web, from articles to discussion forums to blogs, etc., the information itself is essentially WORTHLESS.

When it comes to Internet Marketing information it doesn’t matter if you know a few tricks to get top rankings in Google, or ways to pre-sell a prospect to increase the conversion of an affiliate offer, or a few words you can add to an order form to decrease shopping cart abandonment…

The only thing that matters is YOUR STRATEGY.

How you use the tactics and techniques. When? How often? What tactics can you combine? In what order do you execute them? And so on.

I’ve known many Internet marketers that actually know more information and knowledge about IM than some ‘gurus’ do. Yet these marketers FAIL. They don’t have much success building their online business. They struggle and struggle often. They end up feeling bitter and thinking that the techniques don’t actually work — or at least as well as some say they do.

The problem is simple… they know or have all the puzzle pieces, they just don’t know what to do with them.

In order to succeed and see positive progress in ANYTHING you do for your business you must use a solid strategy. A plan of action that fully defines what needs to be done and when. And then a plan for how to use the results (good or bad) to progress from that point forward.

So my advice is to pay less attention to learning so much about individual tactics and techniques and focus on a bigger picture of how to use MANY things together in a solid plan.

Even if you knew everything, or could find it somewhere, you’ll still need to know ‘what’ to do with it. Don’t ever forget that.

ref: income.com – John reese

A wise man who had studied success for more than 50 years concluded that the greatest success principle of all was, “learn from the experts.”

Learn From the Experts
If you want to be a big success in any area, find out what other successful people in that area are doing, and do the same things, until you get the same results. When I studied the interviews, speeches, biographies and autobiographies of successful men and women, I found that they all had one quality in common. They were all described as being “extremely well organized.” They used their time very, very well. They were highly productive and they got vastly more done in the same period of time than the average person.

Be Both Effective and Efficient
High performing men and women were both effective and efficient. They did the right things, and they did them in the right way. They were constantly looking for ways to improve the quality and quantity of their output. As a result, their contribution to their organizations was vastly higher and therefore much better paid, than the contributions of the average person.

Action Exercises
Here are two things you can do immediately to put these ideas into action:

First, develop a study plan today to learn from the experts in your field. This can save you years of hard work.

Second, decide what is the most important thing to do, and then decide how to do it.

Brain Tracy Success Blog -http://www.briantracy.com

What Is Hummingbird?

Hummingbird is a piece of software

that will help you build a large Twitter list by automating the following and unfollowing of Twitter users. Over the pass two weeks, I’ve used Hummingbird to add over 10,000 followers to my Twitter account, which stood at 32,856 at the time of this post. Why would you want so many Twitter followers? Because it makes you money!

Hummingbird has many features and advancements to make it far better than any other Twitter automation tools. It’s these professional level features that justify the software’s higher price tag.

It Follows and Unfollows The Way You Would Do It

The biggest advantage Hummingbird has over other Twitter automation tools is it doesn’t use the Twitter API to follow and unfollow users. Hummingbird follows and unfollow the way you would do it – by clicking the follow and unfollow button on the Twitter website. Hummingbird runs in its own IE styled web browser. The software is extremely easy to use. Watch the screen cast below to see Hummingbird in action.

It Remembers Who You Unfollow

Another really cool feature of Hummingbird is it remembers who you unfollow so you don’t follow them again. Other follow scripts don’t do this and that can get you into trouble. If you follow and unfollow users multiple times, they can report you for spamming and get your Twitter account banned.

Hummingbird also let you set up a VIP list for users who are not following you, but you wish to continue following them. Because Hummingbird unfollows right on the Twitter website by clicking the unfollow button (the way a real human would), it’s a lot more accurate than an unfollow script. It’s also safer as well since it does not make use of the Twitter API.

How To Use Hummingbird

Hummingbird is based on the principle that if you want people to follow you, you should follow them first. The best way to use Hummingbird to build a big follow list is by using Twitter search to find users in your niche. Once you find a user with a few thousand followers, use Hummingbird to follow all their followers. Then wait about 48 and unfollow the users who don’t follow you back. I explain this method in more details in my post on How I Added 5,000+ Targeted Twitter Followers In 6 days. To increase your chance of others following you back, read this post.

15% Off for Martin Gover dot Com Readers

Hummingbird sells for $197. I say it’s worth it given all the special features. Hummingbird does things that no other Twitter automation tool can. Still, $197 is a pretty high price to pay in a recession. So, Hummingbird gave me a nice coupon code to save you 15% off the price.

Purchase and enter RECESSION at checkout and the price will go to $167.45. The coupon is valid for this month only.

Click here to visit Mesiab Labs website! the home of Hummingbird

Download – use the free trial.

You can download and try Hummingbird free for 37 hours before buying. The trial is a full version with nothing disable. After 37 hours, you will have to purchase and enter a valid license key. By that time, you’ll see how great an automation tool Hummingbird is and will be happy to buy it.

When you are ready to buy – use code Recession – for 15% discount

Review from John Chow dot com

Well, first off, unlike many other affiliate networks, ClickBank has a nearly flawless reputation. Not only have they never missed a payment, but they also have a very good rating with the Better Business Bureau. On top of that, almost every successful Internet marketer has worked with them at some point in their career and earned a substantial Clickbank income.

In addition, this network specializes in an area of retail that never loses its appeal… information. Only instead of promoting books, affiliates are expected to promote e-books and other virtual products. As a result, the market always stays fresh. This is especially the case if people promote Clickbank products that people are always searching… like romance or how to make money.

This affiliate network is also one of the few affiliate networks where you can actually promote your own product without paying exorbitant fees. So, if you decide you’re bored with promoting other people’s products, you can request that your product be added and make a different type of Clickbank income. No additional accounts are needed since all that information is available within your main account.

However, despite all these advantages, it’s important to consider ClickBank’s disadvantages too. And while admittedly there aren’t many, the network does have a relatively weak reporting system. Also, they provide no technical assistance for publishers, who are expected to create and maintain their own websites. Consequently, if you know nothing about website design you might be at a loss when trying to sell products through the ClickBank network.

On the upside, this network is very easy for affiliates. Simply use their Marketplace to find a product of interest. From there, select the link that says Create Hoplink. ClickBank will automatically generate your unique affiliate link for that program. And you can test the link by performing a dummy purchase. If your affiliate ID is at the bottom of the purchase page, then everything is working properly and you should be making a Clickbank income in no time.

Consider too that ClickBank does not place strict limitations on its affiliates. You can do whatever you want to promote your links, just as long as everything remains legal. This means you don’t have to feel guilty about email promotion or incentive marketing… methods that are normally shunned by traditional affiliate networks.

In conclusion, my overall consensus is that ClickBank is an excellent network for beginning affiliates. The tracking mechanism might be a bit discouraging, but other than that the interface is highly effective and user-friendly. And, most importantly, when you do make a sale, ClickBank will promptly send you a check in the mail.

Article Source: http://EzineArticles.com/?expert=Wendy_Rahilly

Income.com

Right now the global economy is going through a rough time. And it may even get worse before it gets better. But in any situation, even during the Great Depression, there is always a massive amount of opportunity to build wealth – you just have to be willing to seize it.

Know this… Opportunity is all around you.

I recently had a great discussion with one of the top Internet marketers in the world, and someone who is a very close friend… Frank Kern. In this discussion I asked Frank this question…In your opinion, what’s the one major thing entrepreneurs should be doing right now?”

And his answer was simple… “Make offers.”

Frank hit it right on the head. If you want to make money, and lots of it, you have to be making offers. That is the one action that makes more money than anything else. Making offers.

Whether it’s creating your own new products to offer to your customers, or running a special discount offer, or even promoting someone else’s product where you get paid, making offers is what creates the cash.

Not fiddling with SEO. Not posting on Twitter all day. Not surfing Facebook. Not hanging out on discussion forums. And not spending countless hours of your time on research.

Now all of those things certainly have value, and some of them have a lot of value. But without making offers and selling stuff you aren’t going to make much money.

There is PLENTY of money for you to make right now. Don’t let this economic situation “fake you out” into thinking people aren’t buying stuff anymore. It couldn’t be further from the truth. You just need to ACTIVELY make offers if you want to make more money.

Are You Making Offers On A Regular Basis?

If you want to make more money that’s all you need to do. Make offers.

Frank Kern made it sound and seem so simple but it really does just come down to that.

Frank’s a super successful marketer because he has the gift of cutting out all the nonsense and just getting to the stuff that brings in the cash.

Frank recently helped, of all people, Tony Robbins with this exact “offers” stuff I’ve been talking about. Yes, Tony ‘Freakin’ Robbins. And it’s no surprise that Frank’s simple advice and plan made Tony a bunch of money that his company wasn’t making.

It was the ultimate no-brainer.

http://www.income.com/blog/