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><channel><title>martin gover dot com &#187; knowledge</title> <atom:link href="http://www.martingover.com/category/knowledge/feed/" rel="self" type="application/rss+xml" /><link>http://www.martingover.com</link> <description>internet marketing-success-ideas and -twitter</description> <lastBuildDate>Tue, 24 Jan 2012 20:04:43 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>Size of the Internet,Data growth, Info overload</title><link>http://www.martingover.com/2418/size-of-the-internetdata-growth-info-overload/</link> <comments>http://www.martingover.com/2418/size-of-the-internetdata-growth-info-overload/#comments</comments> <pubDate>Mon, 11 Oct 2010 05:24:52 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[internet]]></category> <category><![CDATA[knowledge]]></category> <category><![CDATA[information marketing]]></category> <category><![CDATA[size of the internet]]></category> <category><![CDATA[success]]></category> <category><![CDATA[twitter]]></category><guid
isPermaLink="false">http://www.martingover.com/?p=2418</guid> <description><![CDATA[Size of the Internet,Data growth, Information overload, knowledge tsunami- all that. First some statistics &#8211; because we love statistics because&#8230;I have no idea why&#8230; At what rate is the Internet growing? According to a Chinese research, the internet doubles in size every 5.32 years. The study was conducted retrospectively from December 2001 to December 2006, [...]]]></description> <content:encoded><![CDATA[<p
id="top" /><h3><strong>Size of the Internet,Data growth, Information overload, knowledge tsunami- all that.</strong></h3><p><strong><a
href="http://www.martingover.com/wp-content/uploads/2010/10/tr_main_s1.gif"><img
class="aligncenter size-medium wp-image-2421" title="tr_main_s1" src="http://www.martingover.com/wp-content/uploads/2010/10/tr_main_s1-300x154.gif" alt="" width="300" height="154" /></a><br
/> </strong></p><p>First some statistics &#8211; because we love statistics because&#8230;I have no idea why&#8230;</p><p><em><strong>At what rate is the Internet growing</strong>? According to a Chinese research, the internet doubles in size every 5.32 years.</em></p><p><em>The study was conducted retrospectively from December 2001 to December 2006, with the sample taken every six months</em></p><p><em><strong>At what rate is the number of websites on the Internet growing?</strong> It has picked up terrific pace in the past couple of years. Here is the rate of growth since 1996:<br
/> </em><br
/> 1996 : 0.6%<br
/> 1997 : 1.2%<br
/> 1998 : 2.2%<br
/> 1999 : 5.9%<br
/> 2000 : 17.6%<br
/> 2001 : 9.1%<br
/> 2002 : -1.3<br
/> 2003 : 10.6%<br
/> 2004 : 12.1%<br
/> 2005 : 17.1%<br
/> 2006 : 31.6%<br
/> 2007 : 48.7%<br
/> 2008 : 29.9%</p><p><strong>Three great reference sites:</strong></p><p><a
title="internet timeline" href="http://www.zakon.org/robert/internet/timeline/" target="_blank">http://www.zakon.org/robert/internet/timeline/</a></p><p><a
href="http://www.internetworldstats.com/stats.htm." target="_blank">http://www.internetworldstats.com/stats.htm.</a></p><p><a
href="http:http://www.internettrafficreport.com///" target="_blank">http://www.internettrafficreport.com/</a></p><p><a
href="http://www.martingover.com/wp-content/uploads/2010/10/world2010pr.png"><img
class="aligncenter size-medium wp-image-2419" title="world2010pr" src="http://www.martingover.com/wp-content/uploads/2010/10/world2010pr-300x269.png" alt="" width="300" height="269" /></a></p><h3>What is the size  of the internet?</h3><p>1) How many people use the Internet?</p><p>2)How many websites are on the Internet</p><p>3)How many bytes of data are consumed on the Internet</p><p>4)How much traffic per second?</p><p>1) how many people use the Internet?This can be viewed as the population of the Internet, and so would seem to be a decent gauge of its size. Many different companies try to measure Internet usage, ranging from Nielsen Ratings to the Office of the CIA to Serverwatch. The general answer seems to be that just over a billion people used the Internet in 2008. Of these, about 500 million use the Internet at least once a week, making them more-or-less permanent citizens of the Internet population.</p><p>2) There are thought to be some 155 million websites on the Internet,  but this number fluctuates wildly from month to month, and one runs into  a problem of what exactly constitutes a website. Is a person’s  individual Facebook page its own website? How about their LiveJournal or  blog? What if the blog is hosted by a blog service?</p><p>3)It may be that what most people mean when they ask the size of the Internet is how many bytes it takes up. Estimating that is a fairly difficult task, but one person made an estimate not so long ago who can probably be trusted to have a good idea. Eric Schmidt, the CEO of Google, the world’s largest index of the Internet, estimated the size at roughly 5 million terabytes of data. That’s over 5 billion gigabytes of data, or 5 trillion megabytes. Schmidt further noted that in its seven years of operations, Google has indexed roughly 200 terabytes of that, or .004% of the total size.</p><p>4)People estimate there are roughly 75 million servers worldwide, but this number may be off by up to a factor of five. The traffic that runs through the Internet in a single day might seem like it would be easily measured, but in fact it is very hard to find a reliable collection of this data, because of the sheer amount of computers, servers, and nations involved.</p><p><a
href="http://www.internettrafficreport.com///" target="_blank">see: &#8211; http://www.internettrafficreport.com/</a></p><p><a
href="http://www.martingover.com/wp-content/uploads/2010/10/world2010users.png"><img
class="aligncenter size-medium wp-image-2420" title="world2010users" src="http://www.martingover.com/wp-content/uploads/2010/10/world2010users-300x249.png" alt="" width="300" height="249" /></a></p><h3>Domain Names</h3><p>Verisign has revealed that around 11 million domain names were registered during the last quarter of 2009 pushing the total<br
/> number of domain name registrations to 192 million, 25 years after dotcom domain names were released.</p><p>The renewal rate of domain names reached 71 percent in the fourth quarter, a timid increase of half a percent.</p><p>This means that nearly 30 percent of all domain names registered are allowed to expire.</p><p>Amongst other data released by Verisign is the fact that 37 percent of domains (that&#8217;s almost two out of every five domain</p><p>names) either point to a single page (the homepage) or point to nothing at all.</p><p>Read more: <a
href="http://www.itproportal.com/portal/news/article/2010/2/23/number-domain-names-registered-approaching-200-  million/#ixzz120uODfkC" target="_blank">http://www.itproportal.com/portal/news/article/2010/2/23/number-domain-names-registered-approaching-200-</a></p><p><a
href="http://www.itproportal.com/portal/news/article/2010/2/23/number-domain-names-registered-approaching-200-  million/#ixzz120uODfkC" target="_blank">million/#ixzz120uODfkC</a></p><h3>Rate of Information Growth</h3><p><a
href="http://www.kk.org/thetechnium/" target="_blank">http://www.kk.org/thetechnium/</a></p><p>The fastest increasing quantity on this planet is the amount of information we are generating. It is (and has been) expanding<br
/> faster than anything else we create or can measure over the scale of decades. That means that at the very edge of change,<br
/> where change changes the most, information is leading. Information is accumulating faster than any material or artifact in<br
/> this world, faster than any by-product of our activities. The rate of growth in information may even be faster than any<br
/> biological growth at the same scale.</p><p>Two economists at UC Berkeley calculated our total global information production for one year. In their study “How<br
/> much information?” researchers Hal Varian and Peter Lyman measured the total production of all information channels in the<br
/> world for two different years, 2000 and 2003. Their totals include the information found on all analog media such as paper,<br
/> film, and tape, as well as in all digital media such as hard disks and chips, and through all bandwidth such as TV, radio and<br
/> telecommunications. Their tally focused on unique information, rather than just bits, since a duplicate of a song (or photo, or<br
/> database) does not contain any real additional information. Therefore they counted a newly recorded song as new<br
/> information, but not all the copies of that song, even though those additional copies would require storage space and<br
/> transmission bandwidth.</p><p>Varian and Lyman estimate that the total production of new information in 2000 reached 1.5 exabytes. They explain that is<br
/> about 37,000 times as much information as is in the entire holdings Library of Congress. For one year! Three years later the<br
/> annual total yielded 3.5 exabytes. That yields a 66% rate of growth in information per year.Increasing yearly<br
/> The long-term trend is simple: the information about and from a process will grow faster than the process itself. Productivity<br
/> generates excess information, and so as we progress, information will grow faster than whatever else is being produced.</p><p>We can approach the question from the other side. If it isn&#8217;t information, then what other measurable quantity is growing<br
/> fastest in the world over the span of decades? What is growing faster than 66% for decades &#8212; that is not information based?</p><p>Economists peg physical production as growing at 3% a year in advanced countries, and maybe 7% a year in superstars like<br
/> China. That means that information grows 10 times as rapidly as physical production.</p><p>It is hard to imagine anything else in the world that could possibly grow that fast. Even with information it is hard to imagine<br
/> how it could continue to expand at that yearly rate, since humans are not reproducing at that rate. How could information<br
/> continue to accumulate at 66% per year for decades more? With machines.</p><p>Most humans can consume more information in an hour than they generate(so much easier to watch a video than to make one)</p><p>But machines can generate more information than they consume day and night.Embedded sensors, cameras with no human eyes, bots on the web, computer-run systems all generate enormous oceans of data outside of human view.</p><p>It is plausible to image the global sphere of information expanding exponentially as data generation becomes mechanical.</p><p>Great Post</p><p><a
href="http://www.kk.org/thetechnium/archives/2006/02/the_speed_of_in.php" target="_blank">http://www.kk.org/thetechnium/archives/2006/02/the_speed_of_in.php</a></p><h3><strong>And my point is: -</strong></h3><p>Yes it is Exciting to be in a world at this time when technology gives us the ability to watch technology and be amazed.</p><p>Where a business a minute is set up to peddle &#8216;information marketing&#8217;. Check your inbox if you like Internet marketing how many MBs is your Google or Yahoo  inbox up to now with &#8216;deals&#8217; and secrets and specials and once in a lifetime offers.?</p><p>Gang there is only so many ways to get &#8216;traffic; to a web site, and its not a secret. There&#8217;s only so many ways to attractc search engines,and yes the algorithms change over time, but the ways to attract are broadly the same. There&#8217;s really only a couple of ways to set up your own website and get a domain name. And there&#8217;s only the same old ways to make money on the Internet. And its not a secret.</p><p>But we love new, and we love the hidden mystery and we want more. So welcome to world of &#8216;data&#8217;.</p><p>But most data is as they say &#8216;wild&#8217; &#8211; a facebook post, a million facebook posts, five million facebook posts, infinite variations on itune/iPod play lists &#8211; these are classified, and counted as data.</p><p><strong>The Most Important Data</strong></p><p>How does you become successful? Same question &#8211; same answer &#8211; never changes.</p><p>How to you find love &#8211; same old question, answer never changes</p><p>How to do find happiness &#8211; answer hasn&#8217;t changed in recorded history</p><p>How do you learn to love your life &#8211; data or no data &#8211; answer had s never and will never change.</p><p><em>But maybe because all the answers to those questions are so &#8216;available&#8217; so &#8216; in plain sight&#8217;, maybe thats why we miss them, every time, as we make a new playlist and post a new cryptic facebook/twitter/buzz/digg/delicious post</em></p><p><em>The &#8216;data &#8216; we need to have a wonderful life is a small amount, and freely available. No secret, no opt-ins, no paypal.</em></p><p>Its simpler than we think.</p><p>Breathe.</p><p>Repeat.<br
/><h4>Related Blogs</h4><ul
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href='http://webnuts.in/erp/3-tips-for-managing-information-overload/'>3 Tips For Managing Information Overload &middot; web nuts</a></li><p> <rel
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href='http://www.appleproductsrock.com/69768/where-can-i-get-the-cheapest-mobile-internet-3g-plan-for-2-months-in-the-usa/'>Where can I get the cheapest mobile internet (3G) plan for 2 months in the USA? | Apple Products Rock</a></li><p> </rel><rel
=”nofollow”></rel></ul><p></p><script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="Size of the Internet,Data growth, Info overload" url="http://www.martingover.com/?p=2418"></script><div
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src="http://www.martingover.com/?ak_action=api_record_view&id=2418&type=feed" alt="" />]]></content:encoded> <wfw:commentRss>http://www.martingover.com/2418/size-of-the-internetdata-growth-info-overload/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>focus is not a talent</title><link>http://www.martingover.com/2320/focus-is-not-a-talent/</link> <comments>http://www.martingover.com/2320/focus-is-not-a-talent/#comments</comments> <pubDate>Tue, 07 Sep 2010 00:29:00 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[goals]]></category> <category><![CDATA[internet]]></category> <category><![CDATA[internet marketing]]></category> <category><![CDATA[knowledge]]></category> <category><![CDATA[list building]]></category> <category><![CDATA[success atitude]]></category><guid
isPermaLink="false">http://www.martingover.com/?p=2320</guid> <description><![CDATA[Focus is not a talent that you cannot learn. (how many negatives is that?) Its the ultimate weapon to success. But its not a talent. Its a thing that can be learned If you think back most times when you are successful the focus was natural , inevitable.The focus was natural because you enjoyed or [...]]]></description> <content:encoded><![CDATA[<p
id="top" /><a
href="http://www.martingover.com/wp-content/uploads/2010/09/success_leap.jpg"><img
class="alignleft size-medium wp-image-2367" title="success_leap" src="http://www.martingover.com/wp-content/uploads/2010/09/success_leap-200x300.jpg" alt="focus and success" width="200" height="300" /></a></p><p>Focus is not a talent that you cannot learn. (how many negatives is that?)</p><p>Its the ultimate weapon to success. But its not a talent. Its a thing that can be learned</p><p>If you think back most times when you are successful the focus was natural , inevitable.The focus was natural because you enjoyed or believe in or were absorbed by whatever the project was. And the outcome, in your mind was inevitable.</p><p>But when you are trying to succeed where you have only failed, or have no inbred desire.The focus must be learned.,And can be learned.And is the factor in remaking a project a success.</p><p>Now lets say it is a business project, a making money project. And although you desire the outcome &#8211; say Financial Independence, you have no feeling or natural aptitude for the work involved. It is something you know has to be done, but it something you enjoy perhaps or feel you have a &#8216;talent &#8216; for.</p><p>The first thing to do then is to consider if there is another business where you would enjoy the work more. Another form of the project that would engage you. It is very hard to succeed at something you don&#8217;t like, even if you think you want the outcome.</p><p>There are many ways to create financial freedom, an ongoing income in your life &#8211; don&#8217;t leap at the first one you see, or the one that &#8216;the sell&#8217; gets you. Consider the work, consider the length of the work involved.</p><p>Step back from &#8216;the pitch&#8217; or the hype. Consider the work and the length of the work.</p><p>No matter what &#8216;they say&#8217; &#8211; true financial rewards (unless you are robbing people &#8211; a very popular sport in many financial circles these days) &#8211; require work, dedicated effort over time. Focus over time.</p><p>Focus can be applied to any work, its a learned experience. And perhaps the result will drive you enough to focus at length on something that doesn&#8217;t engage you. Perhaps. Many driven people have op problem with the work.</p><p>But if you are not &#8216;driven&#8217; or desperate and just &#8216;would just -&#8221; like&#8221; the result. The find an approach, a work habit and work effort that engages you.</p><p>And then do it. Focus on it. Make the plan, follow the plan. And stay focused on the plan.</p><p><a
href="http://www.martingover.com/taking-risks/goals/" target="_blank">see this outline</a></p><p>That&#8217;s how you succeed. Always.</p><p><a
href="http://www.martingover.com/the-basics/the-ultimate-internet-business-plan/" target="_blank">internet business info</a></p><script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="focus is not a talent" url="http://www.martingover.com/?p=2320"></script><div
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src="http://www.martingover.com/?ak_action=api_record_view&id=2320&type=feed" alt="" />]]></content:encoded> <wfw:commentRss>http://www.martingover.com/2320/focus-is-not-a-talent/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Knowledge Doubling Curve and &#8211; well &#8211; relax</title><link>http://www.martingover.com/1752/knowledge-doubling-curve-and-your-singularity/</link> <comments>http://www.martingover.com/1752/knowledge-doubling-curve-and-your-singularity/#comments</comments> <pubDate>Tue, 12 Jan 2010 02:32:55 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[internet marketing]]></category> <category><![CDATA[knowledge]]></category> <category><![CDATA[Academic Publication]]></category> <category><![CDATA[Artificial Intelligence]]></category> <category><![CDATA[Astd]]></category> <category><![CDATA[attitudes]]></category> <category><![CDATA[Computer Scientist]]></category> <category><![CDATA[Constancy]]></category> <category><![CDATA[Different Sectors]]></category> <category><![CDATA[Eric Johnson]]></category> <category><![CDATA[Future Point]]></category> <category><![CDATA[Homo Erectus]]></category> <category><![CDATA[Human Comprehension]]></category> <category><![CDATA[Human Intelligence]]></category> <category><![CDATA[Intelligent Computers]]></category> <category><![CDATA[internet]]></category> <category><![CDATA[Knowledge Doubles]]></category> <category><![CDATA[knowledge doubling curve]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[Mid Twentieth Century]]></category> <category><![CDATA[Quintessences]]></category> <category><![CDATA[Ray Kurzweil]]></category> <category><![CDATA[success]]></category> <category><![CDATA[Superhuman Intelligence]]></category> <category><![CDATA[Us Chamber Of Commerce]]></category> <category><![CDATA[Vernor Vinge]]></category> <category><![CDATA[Web Knowledge]]></category><guid
isPermaLink="false">http://www.martingover.com/?p=1752</guid> <description><![CDATA[What happens when the rate accelerates to a doubling every month. Then
knowledge will increase by 4096 times every year. (FairfieldLife)But - Honestly there's not much thats- NEWHow can there be, in the last 1000 years nothing much has changed. Trees, grass, mountains, sea, cold weather, hot weather, changing variations. But nothing that wasnt there before. No New Information that was never know by anyone ever before.Its just new packaging.News- that is News broadcasts the 24 hour news cycle - thats not information, or at least New Information, face it, its mostly gossip innuendo and Corporate or Government spin cycles.Information is a tool not a new thing you MUST HAVE - is it?
It just is. So if you need that particular fact or essay or ebook or e-report for a reason, great. But its a tool, replace it when done with it.You dont need to memorize it, or let it clutter your head space. Use it when you need it, put it away when you dont. Its a tool, not a fact of life you MUST HAVE.Relax.How about learning stuff we DONT need to know]]></description> <content:encoded><![CDATA[<p
id="top" /><p
style="text-align: center;"><strong>Welcome to the information age</strong></p><p>&nbsp;</p><p
style="text-align: center;"><strong></strong><a
href="http://www.martingover.com/wp-content/uploads/2010/01/xge_120_1_57_fig4a.gif"><img
class="size-full wp-image-1800" title="xge_120_1_57_fig4a" src="http://www.martingover.com/wp-content/uploads/2010/01/xge_120_1_57_fig4a.gif" alt="" width="532" height="345" /></a></p><p>&#8220;<a
href="http://www.famousquotes.com/show.php?_id=1030396">&#8230; knowledge is doubling every ten years.</a>&#8221;</p><p>Eric Johnson, president of the US Chamber of Commerce &#8212; in the mid-twentieth century &#8212; as he noted the constancy of change.</p><p>That was before the Internet.</p><p>With the advent of the  Web , knowledge was doubling approximately every 18 months by 2004, according to the American Society of Training and Documentation (ASTD).</p><p>or</p><p>IBM predicts that in the next couple of years, <a
href="http://www-03.ibm.com/systems/resources/systems_storage_solutions_pdf_toxic_tb.pdf">information will double every 11 hours [PDF]</a>.</p><p>or</p><p>&#8220;<strong><em>as shown in patents and academic publication, knowledge doubles at different rates for different sectors, ranging from 2 years for nanotechnology to 21 years for other sectors</em></strong>.&#8221; (<a
href="http://newsfan.typepad.co.uk/does_human_knowledge_doub/" target="_blank">newsfan)</a></p><p>or</p><p>Ray Kurzweil predicts within decades, he predicts, he will be billions of times more intelligent than he is today, able to read minds, assume different forms, and reshape his physical environment at will. So will everyone. Today&#8217;s human beings, mere quintessences of dust, will be as outmoded as Homo Erectus.</p><p>All this, Kurzweil believes, will come about through something called The Singularity. Popularized more than a decade ago by the mathematician, computer scientist, and science fiction novelist Vernor Vinge, who borrowed the term from mathematics and astrophysics, it refers to the future point at which technological change, propelled by the explosive growth of artificial intelligence, will accelerate past the point of current human comprehension. In Vinge&#8217;s prevision, once artificial intelligence surpasses human intelligence there will be no turning back, as ever more intelligent computers create ever more superintelligent offspring. &#8220;Within 30 years, we will have the technological means to create superhuman intelligence,&#8221;  <a
href="http://www.wired.com/medtech/drugs/magazine/16-04/ff_kurzweil" target="_blank">wired magazine</a></p><p>or</p><p>Even if the acceleration of the rate slowed  in a lifetime of 80 years knowledge will<br
/> have increased 2^80 times.</p><p>or</p><p>What happens when the rate accelerates to a doubling every month. Then<br
/> knowledge will increase by 4096 times every year.</p><p><strong>So bottom line I guess &#8211; you get to pick the amount of knowledge we have or will have or might have, because&#8230;.no-one seems to know&#8230;about knowledge&#8230;exactly.<br
/> </strong><br
/> Exactly.</p><p>Honest its mostly guessing. High paid guessing and PHD guessing &#8211; but guessing.</p><p><strong>You know how many species of animals in the worlds there are?</strong> We don’t know.</p><p><strong>Why do we sleep?</strong> &#8211; We’re not sure</p><p><strong>Where does life come from?</strong> &#8211; We’re not sure</p><p><strong>Why is there something rather than nothing? That is why are we and the universe here, rather than not here?</strong> &#8211; We don’t know.</p><p><strong>How did language evolve?</strong> &#8211; We don’t know.</p><p>There&#8217;s more we don’t know than we know.</p><p>And what we &#8220;know&#8217;, what is called &#8216;information&#8217; &#8211; is mostly naming things. They were always here, it’s just now we have &#8216;discovered &#8216;them and given them a name. And everytime we name something &#8211; it’s called knowledge. It’s not, it’s just a  name.</p><p>Anyway.</p><p>The point is.</p><p>Relax</p><p><strong>Information is for using not memorizing</strong>.</p><p>Statistics are what’s already here but re-arranged. The percentage of RBI&#8217;s with or without steroids by (place players name here)&#8230; Well we may or may not know that name, we may or may not know, or care, he uses steroids, and the number of runs batted in expressed on a xy curve or a bell curve doesn&#8217;t change the fact of your or my cancer or flu symptoms or knee scrape or pregnancy or job prospects. Its just stuff put together from other stuff and then called &#8216;new&#8217; stuff</p><p>Science is about the same, there&#8217;s nothing &#8216;discovered’. You or I may not have known about protons before science&#8217; discovered &#8216; them, but they were there, and scrambled eggs are still scrambled eggs with or without the proton factor.</p><p>Ok Science is good for technology, good to allow us more&#8230;comfort.</p><p>All that I am saying is&#8230;</p><p>calm down, its just stuff &#8211; and mostly, for you and me, not so important &#8216;stuff&#8217;</p><p>How about we learn what we Don’t need to know</p><p>Homelessness &#8211; a cure. Its too overwhelming isn’t it? It is said there are over a quarter of a million people homeless in New York City on any given day &#8211; 250,000 people. How much would it cost to fix that? &#8211; No-one has that much money to spare. But -</p><p>Apparently there are only about 2500 chronically homeless people. That is who no matter what happens will be homeless, due to medical or mental challenges. NYC is spending over $62 million annually on homelessness. That&#8217;s almost $25,000 a year, every year. You want to fix homelessness in NYC &#8211; buy cheap housing, put in stand-by nurses and access to hospital care for those 2500. Cost less than $62 million over 10 years, 20 years. But that is not how we think, we want stats and bell curves, and we don’t want to give to those down and outs when the single mum gets nothing &#8211; we have principles. But then our principles, and information get in the way of actual knowledge &#8211; so we fail.</p><p>or</p><p>The famous Rodney King beating and the LAPD. Millions were spent on the LAPD and studies and reports and Commissions. Money was poured into better recruiting techniques and better training programs and graphs and diagrams and statistics were labored over. But The Commission report into the LAPD at the time found there were 44 &#8211; Forty Four hard core BAD cops who basically caused all the trouble. There were other cops who weren&#8217;t perfect, but there were 44 hard core nut jobs. Fire the 44. You’re done. LAPD resurrected. But we have so much &#8216;information&#8217; how can it be that simple?</p><p>Really -</p><p>Its the old story &#8211; a the 80/20 rule. 20% of any number produce 80% of the problem, or the profit, or the work or the situation. 10% are the key movers. 1-5% are the core of the problem, or the solution</p><p>But that is not a bell curve, that is not&#8230;fair. And we believe in fairness and statistical methods and more knowledge gathering until we can solve the problem.</p><p>That’s our problem, there&#8217;s always a few causing the much. And its always simpler than we think. And in an information crazy world (the Western World) where grants and money are tied to &#8216;discovering&#8217; things. Simple let’s face it &#8211; is not good.</p><p><strong>But listen &#8211; it’s always simpler than we think.</strong></p><p>Remember that about business, your internet business. No matter how many programs you buy, how many seminars you attend, how much &#8216;knowledge&#8217; you try to cram into your brain. Less than 20% of anything is worthwhile. So settle down, back up. Pick a business niche or market you like, or likes you &#8211; and learn it.</p><p>Not everything about everything, just that key 2-10% that makes it all move, and then if you have tie the rest of the 20% &#8211; but honestly you dont need that much &#8216;information&#8217;</p><p>Learn what you don&#8217;t need to know.</p><p>Most of the &#8216;knowledge&#8217; is a luxury. Its because we can produce the numbers not because they have any true value. Its a rich society&#8217;s way. Always.</p><p>(yes test and track, use all the analytics, but that not &#8216;knowledge &#8211; that&#8217;s tools &#8211; put them back when you’re finished with them)</p><p><strong>Figure out all the little you need to know &#8211; and know that</strong>.</p><p>Information is a tool &#8211; use when needed. And put it away</p><p>And in ten years it will still be less than 20% of the whole &#8211; and in 100 years.</p><p>Because WE don&#8217;t change. We are Singular. We are the singularity, in our own lives</p><p>WE can make as many stats and graphs and discoveries &#8211; but WE don&#8217;t change. We love and hate and envy and desire and believe and distrust and care now and before. 1000 years ago and (if we are around) 1000 years from now.</p><p>A customer still wants or needs or desires fun or love or security or relief from pain or&#8230;well all the usual stuff. It doesn&#8217;t change. Now and forever amen (perhaps?).</p><p>&nbsp;</p><h4>Related Blogs</h4><ul
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