The whole ‘social network’ fallacy of WEB 2.0 EXPOSED. by the 90 -9 -1 law”
1% drive the engine of content creation, 9% do so every so often and 90% of Social Media types just – LURK. ( The social Media equivalent of the couch potato)
Now in the REAL world – where people have REAL lives (we are told- endlessly) there is the famous 80 – 20 rule (Pareto Principle) – 20 % of the people contribute 80% of the work, 20& of the people have 80% of the wealth. 20% of your customers give you 80% of your business.
For Social Media – less than 1% do anything – so its not a trend at all. Its not involving ‘us’, its a thing of the elite. Only less than 1% are Twittering or Posting to Facebook or Blogging on a regular basis.
So you see. Social media – just isn’t making it.