Extract from recent John Reese email -

I just deleted my Twitter account.It had over 25,000 followers.

Here’s why…

About a year ago, I really loved Twitter.  It was a lot of fun and
it was great for communicating with people and for getting into
all sorts of discussions.

But as Twitter has grown, it’s become full of NOISE.

Even, though, my follower count has risen, the response
to my tweets has been on a steady decline.  The reason is
simple…

There’s just more and more noise on Twitter.  People are
following so many people that single tweets are easily
missed in someone’s timeline.

* I’ve confirmed this decline with many other Twitter users.

And it’s only going to get worse.

Now I know there are many people that are going to DISAGREE
with me on this.  And that’s okay.Everyone is entitled to their opinion.

But let me explain further why
I made this decision…

Certainly I could have just kept the account and only checked it
every few days or so.  Heck, I could have had one of my employees
manage it for me.  But I didn’t want to do that.

And I came to recognize that no matter how little I may have used
Twitter, it would still be robbing my focus.  I’d still always wonder
if someone had “@” messaged me to ask me something or if
something else needed my attention.

For me, I feel like my time is much better spent not using Twitter.  It’s
in my opinion, and again just my opinion, that Twitter has become
an overhyped FAD.

Who knows, maybe one day I’ll return to Twitter.  But for now, it’s
goodbye.  Frankly, it’s only been a few minutes since I deleted
my account and I already feel this sense of RELIEF.  Just knowing
that it will no longer rob my focus throughout the day makes me feel
good in knowing I’ll better focus on things I want to get done with
my time.

I once had great hopes for Twitter.
I even stated I thought Twitter would be more valuable than Facebook.
But now I really believe the opposite
is true…

Facebook is the king of all Social Media and looks like it will be for many years
to come.

There’s no denying that over 400 million people have created accounts on
Facebook, and according to Facebook, HALF of their users (i.e. 200MM)
login at least once per day.

Facebook trumps Twitter by a long shot.
And while it’s easy to get caught up in using “all the channels available
for my business” one must never lose sight of the 80/20 rule.

It’s just like traffic-generation has been
for years.  There are 500+ ways to generate traffic to a web site, but there
are 5-7 SOLID ways that trump everything else.  Those are the methods you need
to be focused on and in many cases ignoring the others.

Now there’s no denying John Reese is one sharp knowledgeable cookie, when it comes to internet marketing. And he has always said focus on what is working , dont focus on everything at once (like the cowboy who rode of  in all directions)

And of course there’s no denying hes also subtly promoting Facebook Ads, and Ryan Diess’s new Facebook Ad program launch, here. And a new program of his own.

But: -

But there’s also no denying Facebook has moved ahead with its ability to use very targeted Google type adwords, , and move from the college crowd to the marketing business crowd.

Twitter is belatedly coming up with an ad program.

But is it too late?

And then there’s buzz

Tweet tweet twitter goodbye?

P.S.

As a PostScript, John Reese has commented on his comments (see comments below)- and recommends this article to clarify his ‘focus’ philosophy

Its a great article- The Stunning Truth about Focus