First it was (and there will always be a place for) THE WORD – copy writing, the sales letter. The long page, the short page. The above the fold hard hitting message, the long page with 4,000 social proof endorsements. Then there was audio – while you read, or looked at bullet points an audio
Six Principles that Produce Influence
Six techniques that are used, we can use, you can use, they can use, to influence another to make a decision. (A decision such as a buying decision, for instance, as a example, to pick one thing)
1) Reciprocity – we feel obligated to return favors. Thus The Frank Kern idea of ‘stacking the cool”, moving the free line. Give away ‘cool’ value things for free, and the givee will fell (mostly) obligated
2)Liking – we have a tendency to say yes to people we like. Again, the direct marketers portray ‘the likable character’. The story of rags to riches, the humble hero etc. Make your character likable when selling. Or perhaps ACTUALLY make yourself and your life, open and likable and things move in your favor.
This week Special-Now!
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